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by M. Sicard : Brand Revolution: Rethinking Brand Identity

ISBN : #1137019484 | Date : 2012-11-09

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ISBN : # | Date : 2010

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ISBN : # | Date : 2015-06-11

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PDF-c8455 | Research Paper (postgraduate) from the year 2014 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, , language: English, abstract: Luxury represents a product category that seemingly was able to weather the storm of financial and economic crisis hitting global markets in 2008 better than could be expected. In this scientific essay, the autho… The Effects of the Economic Crisis on the Luxury Brand Market: Marketing Strategies for Luxury Goods “Made in Italy”


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ISBN : #3319109502 | Date : 2014-10-26

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ISBN : #9563100263 | Date : 2007-12-10

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by Adam Ferrier : The Advertising Effect: How to Change Behaviour

ISBN : # | Date : 2014-05-28

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PDF-b23b2 | Want to know how to influence other people’s behaviour?In “The Advertising Effect”, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the … The Advertising Effect: How to Change Behaviour


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by Shane Atchison : Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books)

ISBN : #0071847863 | Date : 2015-04-22

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by Aradhna Krishna : Customer Sense: How the 5 Senses Influence Buying Behavior

ISBN : #023034173X | Date : 2013-03-13

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PDF-8ae51 | An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer’s senses…. Customer Sense: How the 5 Senses Influence Buying Behavior


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by Christopher Lovelock : Services Marketing: People, Technology, Strategy (4th Edition)

ISBN : #0130173924 | Date : 2000-07-25

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PDF-8eb4a | For graduate-level/MBA courses in Services Marketing. Combining conceptual rigor with real-world examples and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for an exceptionally broad range of service categories and industries. Strong managerial and strategic focus…. Services Marketing: People, Technology, Strategy (4th Edition)


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by BusinessNews Publishing : Summary: Scientific Advertising: Review and Analysis of Hopkins’ Book

ISBN : # | Date : 2014-10-14

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PDF-006cb | The must-read summary of Claude Hopkins’ book: “Scientific Advertising: How to Develop a Superior Advertising Program”.This complete summary of the ideas from Claude Hopkins’ book “Scientific Advertising” presents the scientific approach to advertising, which involves continually testing and comparing advertising concepts to assess their results. In his book, the author explains that doing this is… Summary: Scientific Advertising: Review and Analysis of Hopkins’ Book


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ISBN : #2511044463 | Date : 2016-09-14

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ISBN : # | Date : 2013-02-15

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by Andreas Buchholz : What Makes Winning Brands Different: The Hidden Method Behind the World’s Most Successful Brands

ISBN : #0471720259 | Date : 2000-01-15

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by Terry Forsey : Practical Winning Strategies: A Pocket Guide to Putting Sales and Marketing at the Heart of Your Software Business

ISBN : #0956755607 | Date : 2010-12

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Business Relationship Management Marketing Mastering PDF 5b3a72af7

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Business Relationship Management and Marketing: Mastering Business Markets (Springer Texts in Business and Economics) PDF




: Business Relationship Management and Marketing: Mastering Business Markets (Springer Texts in Business and Economics)

ISBN : #3662438550 | Date : 2014-10-01

Description :

PDF-becce | Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-bus… Business Relationship Management and Marketing: Mastering Business Markets (Springer Texts in Business and Economics)


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Business Relationship Management and Marketing: Mastering Business Markets (Springer Texts in Business and Economics) by

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